Delivering sophisticated optical performance and high-speed autofocus, thisSigma 50mm f/1.4 DG DN Art Lensis designed for Sony E-mount mirrorless cameras. Its 50mm focal length is ideally suited for portraiture, landscapes, and all-purpose shooting and provides a bright f/1.4 maximum aperture for shallow depth of field control. Based on the latest optical design technology, the lens incorporates 14 elements in 11 groups, with three aspherical lenses and one SLD glass element. The lens effectively suppresses various aberrations such as astigmatism and field curvature, which cannot be corrected in-camera. Additionally, the lens offers fast and quiet focusing and excellent tracking performance allowing the lens to be used in a variety of situations including shooting in dark places, shooting moving subjects, and video.
Prime standard-length lens designed for full-frame Sony E-mount mirrorless cameras, however, can also be used on APS-C models where it provides a 75mm equivalent focal length.
Bright f/1.4 maximum aperture offers control over depth of field and suits working in low-light conditions.
Newly designed HLA (High-response Linear Actuator) focusing motor provides unprecedented high-speed, high-precision, and quiet AF.
Based on the latest optical design technology, the lens incorporates 14 elements in 11 groups, with 3 aspherical lenses and 1 SLD glass element. The lens effectively suppresses various aberrations such as astigmatism and field curvature, which cannot be corrected in-camera.
Equipped with a focus mode switch, an aperture ring click switch, an aperture ring lock switch to prevent unintended operation, and an AFL button to assign any function from the camera.
Rounded 11-blade diaphragm contributes to a smooth and pleasing bokeh quality when employing selective focus techniques.
Front lens element has been treated with a water- and oil-repellent coating to benefit working in harsh environmental conditions.
Dust and splash-resistant construction with a brass bayonet mount for ensured accuracy and durability.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
DigiMax Store is pleased to welcome you to Pakistans largest online store for Camera and Studio equipment. The terms and conditions we state below are not only applicable to the website but also to any of our operations that state these terms and conditions.
When you access our website you imply that you agree to and understand our terms and conditions. If you do not accept these, you may discontinue use of our website.
DigiMax Store reserves the sole right to add, change, or modify any of the stated Terms and Conditions without providing any notice. Any changes done to the site conditions will be considered effective immediately. We advise our customers to regularly go through any Terms and Conditions to keep updated. If you use the website after any changes, you accept the revised Terms and Conditions
Use of the Website
By accessing this website you acknowledge that you are either 18 years or older or are
accessing the site under the supervision of your parent or guardian. The website is completely free to use subject to the understanding and acceptance of the stated Terms and Conditions for any of the products available for sale. Use of this website for any commercial purpose, or on behalf of a third party is strictly prohibited. Violation of any of the stated T&C will result in a revocation of the usage license provided to you without any notice.
The content provided on the website is for your information only. Any representation of the product on the website is provided by Vendors, and not by DigiMax Store. Due to this in some cases, visual representation may vary from the actual product due to the nature of photography. Furthermore, any opinions or comments stated on the website are posted by individuals and are not an endorsed opinion by us.
There are certain services and features provided by the website that require registration. If you decide to register for the associated features you agree to provide correct and up-to-date information and are liable to notify us of any changes to the information provided. The website users are personally liable to keep their usernames and passwords confidential. Any activity conducted via your account is your personal responsibility. Should there be any unauthorized access to your account you are obligated to immediately notify us. The website bears no responsibility and cannot be held liable for any loss due to unauthorized activity via your account.
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Orders & Pricing
It should be noted that on certain occasions the website may not be able to process your order. The website reserves the right to cancel any order at any time for any reason. Furthermore, the acceptance of your order is subject to the verification of your personal and credit card details. In certain instances, you may be asked to provide additional information to verify your identity to us.
In order to prevent any payment fraud, the website reserves the right to verify your personal information or ask for validation of your payment before shipping the product to you. The website may also ask you to verify your account via your ID card, bank information, and your personal address. If you fail to provide the required information within two days after receiving the respective notification your order will be automatically canceled. The website may also cancel any order if we suspect any chance of card fraud.
The website does its best to provide accurate information about the product pricing, however, the possibility of erroneous information cannot be ruled out. In case a product price is inaccurately displayed on the website we reserve the right to cancel the respective order. However, we may contact you (at our sole discretion) for any further instructions should the order you place be on a product with inaccurate pricing. We may cancel your order and notify you regarding the cancellation regardless of whether your order was confirmed or your card had been charged.
Copyrighting & Trademarks
On the website, all intellectual property (whether registered or unregistered) shall remain our exclusive property, which is protected under the Pakistani Copyright laws and international conventions. The intellectual property on the website includes but is not limited to software, source codes, designs, logos, layouts, videos, audio, photos, etc. All rights reserved.
Limitation of Liability
The website provides you all content, information, services, and products on an ‘as is’ basis, unless specified otherwise in writing. We do not make any warranty or representation about products, content, information, or services unless stated otherwise. If you continue to use our website you agree that you are using the site at your own risk.
When you send us a text, write a comment, email us you are communicating with the website electronically. By communicating with the website, you grant us the right to communicate with you electronically. You also provide consent to the fact that all communications provided to you by the website satisfy all legal requirements that such communication is in writing.
Applicable Laws & Jurisdiction
Pakistani laws shall govern the T&C of using this website and should be interpreted
accordingly. By continuing your use of this website you accept the Jurisdiction of Pakistani courts and laws while simultaneously waiving any objection on basis of your location.
DigiMax Store reserves the right to terminate the T&C immediately in addition to any other legal actions. The website also has the right to revoke your license as well as the rights granted to you by its Terms and Conditions. In any such case, you agree to stop using the website and acknowledge the rights of the website to revoke all account details (which include but are not limited to your username, password, personal address, and financial information) and deny you complete or partial site access. However, the termination of the T&C does not affect the respective rights and obligations of any of the parties such as payment obligations and others, arising before the date of termination. Furthermore, you agree that the website cannot be held liable to you or any other party for revocation of your license, partial access, or termination.
In case you disagree with any of the Terms and Conditions stated above, you should
immediately discontinue your use of the website.