Proving that speed, resolution, and video capabilities can all coexist, the Alpha a7R IIIA Mirrorless Digital Camera from Sony is a versatile, high-performance camera characterized by not only its resolution, but by its multimedia versatility. Revolving around a full-frame 42.4MP Exmor R BSI CMOS sensor and updated BIONZ X image processor, the a7R IIIA affords an impressive 10 fps continuous shooting rate along with improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 399 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity throughout the sensitivity range from ISO 100-32000, which can further be expanded to ISO 50-102400. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor, or when using a Super35 area and 5K oversampling to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7R IIIA retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5.5 stops.
In addition to imaging updates, the a7R IIIA also sports a revised body design, which includes a 3.69m-dot Tru-Finder OLED electronic viewfinder for bright, clear, and realistic eye-level monitoring. An updated rear 3.0" 2.36m-dot tilting touchscreen LCD is also available for intuitive settings control and to better support working from high and low angles. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 530 shots per charge when using the viewfinder. Suiting the camera's use in trying conditions, the magnesium alloy chassis and extensive weather-sealing also render the a7R IIIA dust- and moisture-resistance
a7R IIIA Improvements
Compared to its predecessor the a7R III, the most significant improvement of the a7R IIIA is the rear LCD resolution, which jumps from 1,440,000 to 2,359,296 dots. The USB port has also been upgraded from a USB 3.1 Gen 1 Type-C Port to a faster USB 3.2 Gen 1 Type-C Port. Beside these two improvements, the a7R III and a7R IIIA are equal in specifications and performance.
42.4 MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor
Featuring a back-illuminated design, the full-frame 42.4-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 42.4-megapixel stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.
The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 76 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
Fast Hybrid AF System
An evolved 4D FOCUS system now employs a combination of 399 phase-detection points, which cover approximately 68% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7R models, as well as improved low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.
The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.
For more personalized control over focus, and benefitting working in either vertical or horizontal shooting orientation, the AF area can be switched in orientation to better suit your subject matter. AF tracking sensitivity can also be customized in five steps to match how a subject is moving and frequently used focus point settings can be memorized and recalled with a custom button for faster switching between focus settings.
5-Axis SteadyShot INSIDE Image Stabilization
Packed into the robust a7R IIIA is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
UHD 4K Video Recording in XAVC S Format
Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 5K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.
Additional Video Features
Support for HDR Content:
Affording extensive customizable color and gamma controls, the a7R IIIA allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Slow & Quick Motion:
Take more control over your video capture capabilities with a variety of new frame rates available in an S&Q mode. This will allow shooters to capture Full HD video at one of either steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC/PAL switchable.
Enhanced Zebra Function:
An enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific ranges can be set to make exposure level adjustments easier.
Time Code and User Bit Settings:
A time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.
UHD 4K movies and lower-resolution proxy movies can be simultaneously recorded. The smaller proxy files are ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing.
Body Design and Built-In Wi-Fi/Bluetooth
An updated Quad-VGA OLED Tru-Finder EVF is featured and has a 3.69m-dot resolution for bright, clear viewing in high detail. Both Standard and High-quality settings can be used, depending on the shooting situation, in order to optimize the viewing experience. This updated viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
In addition to the EVF, a 3.0" 2.36m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
Magnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable handholding.
A durable shutter unit incorporates a coreless motor and brake system that reduces vibrations to better control shutter shock as well as extend its rated lifespan to approximately 500,000 actuations.
Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
Using the same NP-FZ100 battery as the a9, the a7R IIIA has improved battery life and is now rated for approximately 530 shots per charge with the EVF or 640 shots with the rear LCD.
Dual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
Integrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.
A USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
The a7R IIIA features a 3.5mm microphone input jack for compatibility with external microphones. And for users needing more, the camera is also compatible with the Sony XLR-K2M XLR Adapter for recording professional balanced XLR audio signals with phantom power and adjustable mic/line inputs. For monitoring audio, a 3.5mm headphone jack is available as well as real time audio levels for a visual reference.
Built-in Wi-Fi enables the a7R IIIA to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
Bluetooth connectivity allows for location data acquisition.
Pixel Shift Multi Shooting
This unique compositing mode allows you to achieve even greater resolution than the 42.4MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making four consecutive exposures in order to acquire approximately 169.6MP of information for greater color accuracy and detail than possible with a single exposure. These files can then be merged together during post-production by using the Sony Imaging software suite.
Other Camera Features
A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
DigiMax Store is pleased to welcome you to Pakistans largest online store for Camera and Studio equipment. The terms and conditions we state below are not only applicable to the website but also to any of our operations that state these terms and conditions.
When you access our website you imply that you agree to and understand our terms and conditions. If you do not accept these, you may discontinue use of our website.
DigiMax Store reserves the sole right to add, change, or modify any of the stated Terms and Conditions without providing any notice. Any changes done to the site conditions will be considered effective immediately. We advise our customers to regularly go through any Terms and Conditions to keep updated. If you use the website after any changes, you accept the revised Terms and Conditions
Use of the Website
By accessing this website you acknowledge that you are either 18 years or older or are
accessing the site under the supervision of your parent or guardian. The website is completely free to use subject to the understanding and acceptance of the stated Terms and Conditions for any of the products available for sale. Use of this website for any commercial purpose, or on behalf of a third party is strictly prohibited. Violation of any of the stated T&C will result in a revocation of the usage license provided to you without any notice.
The content provided on the website is for your information only. Any representation of the product on the website is provided by Vendors, and not by DigiMax Store. Due to this in some cases, visual representation may vary from the actual product due to the nature of photography. Furthermore, any opinions or comments stated on the website are posted by individuals and are not an endorsed opinion by us.
There are certain services and features provided by the website that require registration. If you decide to register for the associated features you agree to provide correct and up-to-date information and are liable to notify us of any changes to the information provided. The website users are personally liable to keep their usernames and passwords confidential. Any activity conducted via your account is your personal responsibility. Should there be any unauthorized access to your account you are obligated to immediately notify us. The website bears no responsibility and cannot be held liable for any loss due to unauthorized activity via your account.
When you register on our website, you agree to be notified about promotions and new products via emails. If you do not wish to receive these emails you may unsubscribe by clicking the link at the bottom of any such email.
Everything that you post or submit on our website will be considered our exclusive property, this may include but is not limited to comments and reviews. All such submissions are non-returnable and any claims to return them will not be entertained. The website reserves the sole right to change, or delete any such submissions but is not obligated to do so every time. You are obliged to provide your correct name, email, and personal address among other details. Any of your submissions grants us the right to use your provided username. By using the website, you also agree that you will not under any circumstance attempt to mislead us by pretending to be someone else or by posting false reviews about our products.
Orders & Pricing
It should be noted that on certain occasions the website may not be able to process your order. The website reserves the right to cancel any order at any time for any reason. Furthermore, the acceptance of your order is subject to the verification of your personal and credit card details. In certain instances, you may be asked to provide additional information to verify your identity to us.
In order to prevent any payment fraud, the website reserves the right to verify your personal information or ask for validation of your payment before shipping the product to you. The website may also ask you to verify your account via your ID card, bank information, and your personal address. If you fail to provide the required information within two days after receiving the respective notification your order will be automatically canceled. The website may also cancel any order if we suspect any chance of card fraud.
The website does its best to provide accurate information about the product pricing, however, the possibility of erroneous information cannot be ruled out. In case a product price is inaccurately displayed on the website we reserve the right to cancel the respective order. However, we may contact you (at our sole discretion) for any further instructions should the order you place be on a product with inaccurate pricing. We may cancel your order and notify you regarding the cancellation regardless of whether your order was confirmed or your card had been charged.
Copyrighting & Trademarks
On the website, all intellectual property (whether registered or unregistered) shall remain our exclusive property, which is protected under the Pakistani Copyright laws and international conventions. The intellectual property on the website includes but is not limited to software, source codes, designs, logos, layouts, videos, audio, photos, etc. All rights reserved.
Limitation of Liability
The website provides you all content, information, services, and products on an ‘as is’ basis, unless specified otherwise in writing. We do not make any warranty or representation about products, content, information, or services unless stated otherwise. If you continue to use our website you agree that you are using the site at your own risk.
When you send us a text, write a comment, email us you are communicating with the website electronically. By communicating with the website, you grant us the right to communicate with you electronically. You also provide consent to the fact that all communications provided to you by the website satisfy all legal requirements that such communication is in writing.
Applicable Laws & Jurisdiction
Pakistani laws shall govern the T&C of using this website and should be interpreted
accordingly. By continuing your use of this website you accept the Jurisdiction of Pakistani courts and laws while simultaneously waiving any objection on basis of your location.
DigiMax Store reserves the right to terminate the T&C immediately in addition to any other legal actions. The website also has the right to revoke your license as well as the rights granted to you by its Terms and Conditions. In any such case, you agree to stop using the website and acknowledge the rights of the website to revoke all account details (which include but are not limited to your username, password, personal address, and financial information) and deny you complete or partial site access. However, the termination of the T&C does not affect the respective rights and obligations of any of the parties such as payment obligations and others, arising before the date of termination. Furthermore, you agree that the website cannot be held liable to you or any other party for revocation of your license, partial access, or termination.
In case you disagree with any of the Terms and Conditions stated above, you should
immediately discontinue your use of the website.